GB News Breakfast wins Trick Award for fourth year

GB News Breakfast has been awarded the Best News Programme at the Trick Awards for the fourth consecutive year, a milestone celebrated by the channel and its viewers. The award, which is decided by public vote rather than industry panels, was announced during a live broadcast of *Dewbs & Co* on GB News. Presenter Michelle Dewberry expressed gratitude to the audience, emphasizing that the recognition comes directly from viewers rather than media insiders. The win underscores the programme's sustained popularity and its role as a flagship morning show on the network.

During the broadcast, the team acknowledged plans to connect with the ceremony attendees, noting that the winners were likely celebrating with champagne. The achievement was framed as a contrast to other television awards, which Dewberry described as events where "industry insiders all patting each other on the back." The Trick Awards, by contrast, are presented as a grassroots validation of the channel's connection with its audience.

The announcement also served as a springboard for broader commentary on media regulation. Dewberry referenced a government consultation on news consumption, suggesting that authorities may attempt to restrict channels like GB News. This context added a political dimension to the celebration, with the host framing the viewer-voted award as a direct rebuttal to potential regulatory pressures.

While the award dominated the opening segment, the programme later shifted to a discussion of the tenth anniversary of the Brexit referendum, featuring a debate between host Michelle Dewberry, political commentator Gowan, and co-host Luke. The conversation reflected on the unfulfilled promises of Brexit and the lack of a coherent plan for leaving the European Union, though this segment was separate from the award coverage.