OnlyFans creators use X-rated videos to push climate message
OnlyFans stars are fronting a new campaign that uses adult content to explain climate science and reach younger audiences, backed by Adam McKay.
The Full Story
A plain summary built from the channels that reported this story.
A group of OnlyFans creators has launched a campaign to raise awareness about climate change, using adult content to capture attention in ways that climate scientists have struggled to achieve. The series, backed by film director Adam McKay and co-founded by filmmaker and adult content creator Jessica Riches, features explicit videos that weave in facts about microplastics, solar panels, and big oil. The aim is to make climate science engaging for audiences who normally switch off.
Lily Phillips, an OnlyFans star with more than two million followers, is one of the faces of the campaign. She said she wanted to use her reach to talk about the climate emergency because traditional climate activism can be "a bit boring". In the videos, creators deliver short, punchy explanations of climate science while deliberately playing up their sex appeal. The approach is inspired by a scene in Adam McKay's film The Big Short, where Margot Robbie explains subprime mortgages from a bathtub.
Megan Prescott, former Skins actor and now a director, is behind the camera for the shoot. She said the goal is to speak to OnlyFans users about how serious the crisis is. "We need to speak to people on OnlyFans about how serious the climate crisis is," she said. "Let's explain the climate crisis with beautiful content creators and maybe people will listen."
The reaction online has been mixed, but supporters say the videos are getting people to listen to climate science for 90 seconds, which is more than many traditional campaigns have achieved. One creator, Alia Yassin, argued that people often see climate change as a future problem, but urged them to act now to spare their children suffering. The series is the latest attempt to break through in an era of constant scrolling, where even the end of the world struggles to hold attention.
On screen
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Key Claims
Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.
| Claim | Channel 4 |
|---|---|
| A campaign is backed by Adam McKay and co-founded by Jessica Riches. | |
| Lily Phillips has more than two million followers on OnlyFans. | |
| Megan Prescott, a former Skins actor, is directing the shoot. |
Channel Perspectives
What each channel focused on, with key quotes.
Channel 4 framed the story as a surprising, slightly cheeky development in climate communication, highlighting the contrast between traditional climate activism and the use of sex appeal. The tone was playful but informative, with a focus on the campaign's methods and the credentials of its backers. It included interviews with creators and the director, and explored whether the approach is just a gimmick.
- “Because sex sells and climate campaigners are making the most of it.”
- “I think it's great to use my wide reach and the fact that maybe I do go more viral and obviously maybe a different audience.”
- “One thing that we've been able to do really well is get people to listen to like 90 seconds of climate science, which is a thing that I have worked for a really long time to try and get people to do.”
Broadcast Timeline
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